Customer Relation Management (CRM)

Customer Relation Management (CRM): The objective of this course is to teach the attendants how to establish effective and efficient relationships with the customers. Having good relationships with customers directly relates to marketing, sales and after sales activities of an organization, and will increase profitability and customer satisfaction


  • How to identify customer needs
  • How to measure customer satisfaction
  • How to incorporate the voice of the customer into the operations
  • How to extend the quality of your products and services into your customer relations
  • The available tools for increasing customer satisfaction

Who should take the course: All managers, supervisors and employees of sales, after sales, and marketing departments